Create Agency
Overview
Create is an advertising agency in Lebanon and the MENA region, they were looking to have a bigger online presence and a display of their work. The design resulted in a modern, visually-driven website that better reflects the agency’s creative identity while improving the presentation and discoverability of its work.
Type
Website Design // Advertising & Marketing
Scope
UI design, motion design, micro-interactions, design system, UX research (stakeholder interviews, competitive audit), dev handoff documentation.
Design Approach
The visual direction was deliberately restrained. Minimal typography, generous white space, and photography as the primary storytelling medium. The challenge was threading that restraint through a site that also needed to communicate a broad range of services clearly.
The solution was a strict typographic hierarchy with small, precise type, not competing with the imagery, and motion doing the heavy lifting for identity.
Mobile responsiveness and accessibility were addressed iteratively across multiple rounds, with particular attention to legibility at smaller sizes given the small type choices.
Work Section
The work section required its own thinking. The client wanted to feature many projects without deep case study detail, keeping focus on visual impact.
I designed a filterable grid system with both list and card views, letting visitors navigate by service type without friction. The interaction model was lightweight by design, hover states and clean transitions rather than complex UI.
Motion Design
The foundation of every decision was the dot, Create's brand motif. Rather than treating it as a decorative element, I used it as a system: it anchored the loading animation, cascaded into the custom service icons, and informed the rhythm of transition animations across sections. This gave the site a coherent visual logic that feels agency-specific rather than templated.
Animated Services
Components
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